Business advertising is the paid promotion of products/services to attract customers. It increases brand awareness, drives sales, and builds credibility through channels like digital ads, print media, and social media.

Yes, business cards are a form of direct advertising. They provide contact details, promote brand identity, and facilitate networking ideal for in-person lead generation.

The advertising business model generates revenue by:

• Selling ad space (websites, billboards)

• Charging for ad creation/management (agencies)

• Earning commissions (affiliate marketing)

• Define your target audience

• Choose a platform (Google, Facebook, TV, etc.)

• Create engaging content (images, videos, text)

• Set a budget & timeline

• Track performance & optimize

• Businesses pay to display ads to potential customers

• Ads drive traffic, leads, and sales

• Success is measured via ROI (sales vs. ad spend)

• Platforms (e.g., Google, Meta) earn revenue from ad auctions