PPC is a performance based model where:

• Advertisers bid for ad placement (Google/Meta pay when users click)
•  Costs range from $0.50-$50/click (industry dependent)
•  Instant traffic starts in under 24 hours (vs. SEO’s 3-6 month wait)

PPC advertising is targeted ad buying that:

• Targets users actively searching for solutions 
• Offers precise budget control 
• Delivers measurable ROI

65% of small businesses get 2X ROI from Google Ads

Top 5 high converting PPC platforms:

•  Google Ads (90% market share for search intent)
•  Microsoft Ads (33% cheaper CPC than Google)
•  Meta Ads (Facebook/Instagram - best for visual products)
•  LinkedIn Ads (5X more expensive but 3X better for B2B)
•  TikTok Ads (CPM  lower than Instagram for Gen Z)

We automate cross platform bids to lower costs by 20-40%.

PPC campaigns are structured ad strategies with:

• Keyword/audience targeting (e.g., "buy hiking boots near me")
• Ad creatives (text, images, videos optimized for conversions)
•  Landing pages (dedicated pages with higher conversion rates)

PPC is the fastest digital traffic channel because:

•  Immediate visibility (rank #1 in hours, not months)
•  Data driven optimization (A/B test ads, budgets, audiences)
•  Pay only for results (unlike billboards or print ads)